Offecct Classic: Karim Rashid’s Orgy

#design

First out in a coming series of blog post about some of our classical products is the sofa Orgy, designed by Karim Rashid. The stories about these products are taken from our book “OFFECCT: Voices“.

Karim Rashid was born in Egypt, raised in England, educated in Canada, and worked in Italy for a few years before opening his own studio in New York in 1993.

Offecct-karimrashid

Karim Rashid

Rashid himself describes his work as a marriage of organic and geometric design, of technology and material, with soft, friendly organic forms that communicate tactility and express a strong visual comfort and pleasure.

The sofa Orgy comes with an ottoman that fits into the sofa like a jigsaw puzzle. They melt together like one united piece. The idea to the sofa came from Rashid’s reflections around how a turned on television dominates a room, and how it results in human interaction and conversation being put to the side. Rashid wanted to create what he calls “a socially engaging sofa like those of the eighteenth and nineteenth century – furniture for human discourse.”

Offecct-karimrashid-orgy-pink

Sofa Orgy by Karim Rashid

The resulting design was the Orgy, a sofa with a rounded profile allowing people to almost face each other. It converts easily into an enclosed cocoon-like bed with the simple use of an ottoman.

The piece is quite large and has a compound curved back structure; so multiple prototypes were produced in the development stage to get the upholstery right. There were a lot of trial and error adjustments to make it appear much lighter and freer, using the smallest legs possible and very few of them.

Read more about what Karim Rashid has to say about his design and our company in OFECCT Voices: which can be ordered here>>

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OFFECCT Voices:

#design

OFFECCT Voices: is a documentary book giving an insight into the OFFECCT history. People both from within and outside of the company give captivating accounts of how our little company grew into becoming a significant actor on the international market. It also gives an insight into contemporary design and industrial history.

OFFECCT Voices

OFFECCT Voices

Mixed with sections of images and external voices talking about OFFECCT, a dinner conversation between CEO Kurt Tingdal, Design Manager Anders Englund, Art Director Eero Koivisto, and writer Max Fraser takes the reader through the book’s 242 pages.

Read fascinating testimonies from Alfredo Häberli, Patrick Norguet, Claesson Koivisto Rune, Karim Rashid, Ineke Hans, Luca Nichetto and Christophe Pillet, all prominent designers who have worked with OFFECCT over the years, and learn more about what keeps us going!

Click to read more.

Click to read more.

Please click here for more images from the book and information on how to order the book.

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Impressions from Salone del Mobile 2011, Milan

#salonedelmobile #milan2011 #design

Back home after a wonderful week in Milan and our participation at the Salone del Mobile 2011, we look forward to follow-up all new contacts and impressions.

We met a lot of interesting people, and both our stand and our new products where very well recieved.

The Salone del Mobile 2011 was indeed a truly global event, where we had interesting talks with customers, dealers and visitors from all around the world, including Russia, Ukraine, Taiwan, Japan, Australia, South Korea, the United States and from most countries in Europe.

We felt that our collection is very competitive from an international point of view, and not least our O2asis collection drew a lot of visitors to our stand.

Also, our new acoustic panel SOUNDWAVE Bella – designed by Ida Linea Danielsson from Danish architectural firm 3XN – generetad wide interest.

We think that this year’s edition of Salone del Mobile was very succesful and would like to thank every one of you that made this a great event!

OFFECCT at Salone Del Mobile 2011: DUO and FLY by Patrick Norguet, SOUNDWAVE Bella by 3XN, GRAND by Monica Förster

OFFECCT at Salone Del Mobile 2011: DUO and FLY by Patrick Norguet, SOUNDWAVE Bella by 3XN, GRAND by Monica Förster

OFFECCT at Salone Del Mobile 2011: LITE by Broberg & Ridderstråle; SOUNDWAVE Botanic by Mario Ruiz, BOND HIGH by Jean-Marie Massaud

OFFECCT at Salone Del Mobile 2011: LITE by Broberg & Ridderstråle; SOUNDWAVE Botanic by Mario Ruiz, BOND HIGH by Jean-Marie Massaud

OFFECCT at Salone Del Mobile 2011: O2asis Green Pads by Luca Nichetto

OFFECCT at Salone Del Mobile 2011: O2asis Green Pads by Luca Nichetto

OFFECCT at Salone Del Mobile 2011: Book: OFFECCT Voices:

OFFECCT at Salone Del Mobile 2011: Book: OFFECCT Voices:

OFFECCT at Salone Del Mobile 2011: LITE by Broberg Ridderstråle

OFFECCT at Salone Del Mobile 2011: LITE by Broberg Ridderstråle

OFFECCT at Superstudio, Zona Tortona 2011, Smalltalk by CREOARK, in front: Mattias Westelius

OFFECCT at Superstudio, Zona Tortona 2011, Smalltalk by CREOARK, in front: Mattias Westelius

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Right Now – OFFECCT Voices: The Release Party

Right now there is a release party going on in our Stockholm Showroom.

OFFECCT Voices: The Release Party

OFFECCT Voices: The Release Party

We are celebrating the launch of the book “OFFECCT – Voices: Furniture, passion and entrepreneurs” together with some of our friends in the media, partners and customers.

“OFFECCT – Voices: is a documentary book in which internal and external voices give a fascinating picture of how a small domestic company grew to become a significant player on the international market. It also gives an informed insight into contemporary design and industrial history.”

OFFECCT – Voices: Furniture, passion and entrepreneurs

OFFECCT – Voices: Furniture, passion and entrepreneurs

We also want to take the opportunity to thank those who made this book possible:

  • Max Fraser / editor. Max Fraser is a London-based writer specialized in contemporary design. Fraser has published a number of design books, including “Design UK” and “Designers on Design” which he co-wrote with Sir Terence Conran.
  • Markus Moström Design, Wolfgang – Production, Art Direction and Graphic Design
  • Nicho Södling – Product Photography in Context
  • Knut Koivisto – Portrait Photography / Dinner
  • The book is published by Arvinius Förlag.

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OFFECCT Voices: Preview #6 – Karim Rashid on OFFECCT

In our sixth preview from the book “OFFECCT – Voices: Furniture, passion and entrepreneurs” New York based designer Karim Rashid shares his views on OFFECCT:

“OFFECCT loves pure geometry. They make beautiful furnishings that reflect a joy of life – casual yet enduring, playful yet functional. They understand that design is a way of making life more pleasurable, humorous, and beautiful.”

“I was determined to create a socially engaging sofa like those of the eighteenth and nineteenth century – furniture for human discourse. [---] The resulting design was the Orgy, a sofa with a rounded profile allowing people to almost face each other.”

“OFFECCT is steeped in a Swedish way of thinking, favouring an overriding minimalism in their form and aesthetic. With the Orgy sofa, I proposed an object that was probably the least Swedish ‘modernist’ piece that they had in their line.”

ORGY by OFFECCCT and Karim Rashid (photo: Nicho Södling)

ORGY by OFFECCCT and Karim Rashid (photo: Nicho Södling)

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OFFECCT Voices: Preview #5 – Patrick Norguet on OFFECCT

In our fifth preview from the book “OFFECCT – Voices: Furniture, passion and entrepreneurs” French designer Patrick Norguet shares his views on OFFECCT:

“Before I began developing any projects for OFFECCT, it was important for me to better understand the culture of the company and its context within the Scandinavian countries. To me, OFFECCT embodies the values that I constantly seek – intelligent design with a modernist approach and a respect and responsibility for the environment. There is great synergy between the people involved – they possess and encourage and positive dialogue that is, in a word, ‘Modern.’”

Patrick Norguet and OFFECCT developing the FLY chair

Patrick Norguet and OFFECCT developing the FLY chair

Read more about Patrick Norguet and FLY in some previous blog posts:

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You’re Invited – Stockholm Furniture Fair and OFFECCT Voices: – The Exhibition

The Stockholm Furniture Fair opens tomorrow, and “OFFECCT Voices:” – The Exhibition opens on Wednesday. 

More information on the flyer below or on Facebook:

Most welcome! 

Stockholm Furniture Fair and "OFFECCT Voices:" The Exhibition

Stockholm Furniture Fair and "OFFECCT Voices:" The Exhibition

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OFFECCT Voices: Preview #4 – Alfredo Häberli on OFFECCT

In our fourth preview from the book “OFFECCT – Voices: Furniture, passion and entrepreneurs” Alfredo Häberli tells us how he started to work together with OFFECCT.

In Alfredo’s own words:

“One day, Eero Koivisto and Anders Englund passed by my studio in Zürich to talk about a possible cooperation. I’m a big admirer of Swedish design, so I was happy to be given the chance to work on something up there in the North! We spent a fantastic day together, discussing everything.

There was no real brief for our project but more of a desire to work together. For me, that was motivation enough. I developed the idea of adding a small table to an easy chair.

In my way of thinking and working, there is always the desire to go one step beyond that which already exists, so I try to find or define new themes. In the case of this project, called Solitaire, I found a new typology.

Overnight, Solitaire made me very well known in Scandinavia and it was one of the most celebrated pieces at the Stockholm Furniture Fair when it launched. It is anOFFECCT Voices: Preview #3 – Art direction: Eero Koivisto important piece for me.”

Solitaire by Alfredo Häberli. For OFFECCT.

Solitaire by Alfredo Häberli. For OFFECCT.

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OFFECCT Voices: Preview #3 – Art direction: Eero Koivisto

In our third preview from the book “OFFECCT – Voices: Furniture, passion and entrepreneurs” we get to know how Eero Koivisto got involved with OFFECCT and how OFFECCT started working together with international designers.

Eero Koivisto

Eero Koivisto, Photo: Knut Koivisto

Eero: “I had some ideas of how I thought the company could be. I was amongst the generation that had started working with foreign companies. So, in my mind as art director, instead of just looking within Sweden, I suggested that we also invite the best foreign designers to work with OFFECCT.”

Kurt: “We had drafted a list of about 50 designers with whom we were interested to work. If you look back, we achieved collaborations with all of the names at the top of our the list.”

Eero: “When you look back at that moment, I really think that few other Swedish companies had taken that approach before with foreign designers. Today, it happens all over the world but not at that time – it was unique.”

Anders Englund, Design Manager: “We are a Swedish company working with a mix of designers from our country as well as talents from abroad. The mix of different nationalities is most interesting.”

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OFFECCT Voices: Preview #2 – Creative Meeting Places

Our second excerpt from the book ”OFFECCT – Voices: Furniture, passion and entrepreneurs” tells the story about how OFFECCT went from producing chairs and started to develop furniture for better meetings.

“In 1996, we got the impression that a lot of our clients and architects were no longer talking about traditional office areas, like the conference room and entrance spaces. They were talking about ‘meeting places’.”

“We realised that we had to do our own homework and find out why people were changing these kinds of definitions. So, we proceeded to educate ourselves and, in the process, we connected with a lot of fascinating people.”

“After we met with all of these people, we had gathered a lot of information and advice. [---] So, we decided to change the whole structure of how we develop products. We stopped talking about how to develop chairs and instead talked about how to develop furniture that facilitates better meetings.”

“So, at midday on 25th August 1998, we captured the moment with an extraordinary event in a hangar at Kastrup airport (Copenhagen) to launch ‘Creative Meeting Places.’ [---] At that time, to invite a lot of interested customers, architects, dealers, and journalists without showing them anything… that was a big step.”

OFFECCT - Creative Meeting Places

OFFECCT - Creative Meeting Places

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