In the moment with Khodi Feiz

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Iranian-born industrial designer Khodi Feiz explains about his idea for the easy chair MOMENT –I became interested in hybrid furniture. I wanted to make something that is relaxed in nature so I explored the idea of designing a lounge chair which combines a sculptural, fluid-shaped seat with a useful articulated tablet. Feiz cites the archetypal school chair (which cleverly combines the seat with a folding table element) as the starting point in generating ideas for his design.

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MOMENT is a chair which comprises an asymmetric seat structure with a small integrated table surface attached to the arm. The surface pivots 180 degrees between an ‘opened’ or ‘closed’ position according to the whims of the user. The pivoting ‘tablet’ supports perfunctory activities: acting as a platform on which to position your laptop; a prop for documents, a notepad or one’s mobile phone; or a resting place for a cup of coffee or impromptu lunch. Its existence is rational and entirely intuitive, offering a helping hand to anyone seated within it.

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The chair takes on different mannerisms when opened or closed. It’s almost as if it changes behavior, muses Feiz. Indeed, depending on how the user positions the tablet, the chair facilitates ‘moments’ that are either active or passive. –I believe these moments need to be reflected in our objects, continues Feiz.

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The chair is made from a steel frame structure encased in cold cure moulded foam. This construction allows for the seat to remain thin as well as sturdy and stable. The tablet is made from lacquered wood composite and has been designed to visually appear quite fragile in order to prevent damage from users overloading it with too much weight.

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Having studied in industrial design at Syracuse University (USA), Feiz worked in the country for four years before taking up a post at Philips Design in the Netherlands where he stayed for eight years developing everything from medical equipment, consumer electronics to domestic appliances and strategic design. In 1998, Khodi co-founded the Feiz Design Studio in partnership with his wife, graphic designer Anneko Feiz van Dorssen. Based in Amsterdam, the studio undertakes a variety of projects across product, furniture, strategic, graphic and identity design.

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In its early years, the studio began its collaboration with Offecct. Exhibiting at the talent forum that is Salone Satellite in Milan, their work was spotted by the owners of Offecct and their art director Eero Koivisto. This union in 2000 led to the release of K-LINE a few years later, comprising a family of functional furniture in moulded plywood and steel. In 2008, an easy chair called PALMA was introduced which has enjoyed strong sales ever since. And MOMENT, Feiz third project for Offecct launched to great critical acclaim in 2012.

Text by Max Fraser
Learn more about K-LINE, PALMA and MOMENT at www.offecct.se/en/designers/khodi-feiz

 


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Right Now – OFFECCT Voices: The Release Party

Right now there is a release party going on in our Stockholm Showroom.

OFFECCT Voices: The Release Party

OFFECCT Voices: The Release Party

We are celebrating the launch of the book “OFFECCT – Voices: Furniture, passion and entrepreneurs” together with some of our friends in the media, partners and customers.

“OFFECCT – Voices: is a documentary book in which internal and external voices give a fascinating picture of how a small domestic company grew to become a significant player on the international market. It also gives an informed insight into contemporary design and industrial history.”

OFFECCT – Voices: Furniture, passion and entrepreneurs

OFFECCT – Voices: Furniture, passion and entrepreneurs

We also want to take the opportunity to thank those who made this book possible:

  • Max Fraser / editor. Max Fraser is a London-based writer specialized in contemporary design. Fraser has published a number of design books, including “Design UK” and “Designers on Design” which he co-wrote with Sir Terence Conran.
  • Markus Moström Design, Wolfgang – Production, Art Direction and Graphic Design
  • Nicho Södling – Product Photography in Context
  • Knut Koivisto – Portrait Photography / Dinner
  • The book is published by Arvinius Förlag.

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OFFECCT Voices: Preview #1 – The Starting Point

OFFECCT – Voices: is a documentary book in which internal and external voices give a fascinating picture of how a small domestic company grew to become a significant player on the international market. It also gives an informed insight into contemporary design and industrial history.

OFFECCT – Voices: Furniture, passion and entrepreneurs

OFFECCT – Voices: Furniture, passion and entrepreneurs

OFFECCT – Voices: will be released on February 8, but we will give you some previews here in the blog.

First out is some excerpts from a dinner conversation between Kurt Tingdal, CEO, Anders Englund, Design Manager, Eero Koivisto, Art Director and writer Max Fraser.

Max Fraser: One evening in September 2010, I joined OFFECCT’s co-founders Kurt Tingdal and Anders Englund as they reminisced the evolution of their company. This book is a story of ambition and chance, of enterprise and perseverance, told in the voices of those that made it happen.

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And here are some of the voices…

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Kurt Tingdal: I started to consider how I could have my own company. How would that affect my time and also my personal development? By the end of 1988, I had to do something. I had to spread my wings.

Anders Englund: Kurt had enough other things to do, and he needed someone to take on the product development part. [---] Kurt has a very strong vision, very similar to the one that I have. We believe that furniture is more of a component in a construction, and the construction is the house.

Kurt: Looking back, I think it was a beneficial experience to work in that company, without any money or tools but with high ambition and a large stack of problems to solve. [---] After that, things moved forward enormously fast…

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In our next post we will continue to give you some previews from OFFECCT Voices:,  including some of the things that moved forward very fast…

Kurt Tingdal and Anders Englund back in the days...

Kurt Tingdal and Anders Englund back in the days...

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