Offecct’s easy chair Moment designed by Khodi Feiz has been honored with an IDEA Silver Award in 2012 years edition of the International Design Excellence Awards (IDEA).
IDEA is awarded by the Industrial Designers Society of America and was ordained to create understanding among businesses and the public about the importance of good industrial design for the quality of our lives and for economic growth. The award was created in 1980 and the entries are judged based upon criteria such as innovation; advantages for the user and customer; responsibility towards society, the environment, cultures and economics; as well as good esthetics.
The winning entry, the easy chair Moment, is appreciated for its generous floating form which gives support to the whole body, as well as for the small table which can be tilted both in, when the user wants a working space for a computer, and out, when the user wants to have a coffee. This articulated movement reinforces the idea of the private and the public; depending on how the table is used the user shows the surroundings if he or she is open for conversation or busy working – in other words it invites you to “take a moment.”
The designer Khodi Feiz was born in Iran and was trained as an industrial designer at the Syracuse University in the US. In 1990 Khodi Feiz moved to the Netherlands where he eventually opened up his own business, Feiz Design, together with his wife, graphic designer Annecy Feiz-van Dorsin. The company is based in Amsterdam and works primarily with industrial and furniture design as well as with graphic and strategic design.