OFFECCT – Voices: is a documentary book in which internal and external voices give a fascinating picture of how a small domestic company grew to become a significant player on the international market. It also gives an informed insight into contemporary design and industrial history.
OFFECCT – Voices: will be released on February 8, but we will give you some previews here in the blog.
First out is some excerpts from a dinner conversation between Kurt Tingdal, CEO, Anders Englund, Design Manager, Eero Koivisto, Art Director and writer Max Fraser.
Max Fraser: One evening in September 2010, I joined OFFECCT’s co-founders Kurt Tingdal and Anders Englund as they reminisced the evolution of their company. This book is a story of ambition and chance, of enterprise and perseverance, told in the voices of those that made it happen.
And here are some of the voices…
Kurt Tingdal: I started to consider how I could have my own company. How would that affect my time and also my personal development? By the end of 1988, I had to do something. I had to spread my wings.
Anders Englund: Kurt had enough other things to do, and he needed someone to take on the product development part. [---] Kurt has a very strong vision, very similar to the one that I have. We believe that furniture is more of a component in a construction, and the construction is the house.
Kurt: Looking back, I think it was a beneficial experience to work in that company, without any money or tools but with high ambition and a large stack of problems to solve. [---] After that, things moved forward enormously fast…
In our next post we will continue to give you some previews from OFFECCT Voices:, including some of the things that moved forward very fast…