Patrick Norguet’s Fly chair, and the acoustic panel Soundwave Geo designed by Ineke Hans has been chosen by the Design Zentrum Nordrhein Westfalen to receive the Red Dot Design Award for 2010. Norguet’s Fly chair has been presented in an earlier blog post, and we will soon tell you more about Soundwave Geo.
 Fly Chair by Patrick Norguet |
 Red Dot Design Award 2010 |
 Geo Soundwave by Ineke Hans |
The Red Dot Design Award is one of the most prestigous international design awards, honoring outstanding design quality and trendsetters. The award was established in 1955, and in 2009 it received over 12,000 submissions from over 60 countries.
New for 2010 is the book “Desing Value: A Strategy for Business Success” by design expert Professor Dr. Peter Zec and Burkhard Jacob. In this book a method to measure the value which companies generate through design is presented. Some interesting findings in Design Value:
- Research show that companies which invest in innovative and welldesigned products in the long-term and use design as a strategic leadership instrument often achieve above-average profit and sales figures as well as clear advantages over competitors.
- Jacob and Zec have developed a formula which makes it possible for to calculate the previously rather intangible design value and thus to identify, assess, and compare design as a value driver in companies.
- The basis for this is the analysis of the results of the red dot design award, which made it possible to determine the design strength and design continuity of companies and to compare them with the company s performance.
We will continue to follow this research with interest, and it its gratifying to get scientific support for our conviction that great design means great business.
 Der Design Wert by Peter Zec and Burkard Jacob |
More about Fly here >> |